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REAL SIMPLE Binder
Organizer/Binder
When the marketing department at Real Simple was looking for an incentive to encourage their current subscribers to renew the magazine for two years, they challenged us to create a product that would be really useful to their readers and that would reflect the Real Simple brand of solving problems.
The Article Organizer provided a solution for where to put all of those pages we all rip out of our favorite magazines each month.
We were able to offer Real Simple a completely from scratch custom design using top quality materials such as Japanese linen--all at an affordable price. Real Simple’s campaign was so successful they doubled their order the following year.
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